The campaign was developed as a call to action to encourage policy makers and citizens to recognise that multilingualism is a catalyst for a better democratic change and that languages used in the homes of South African citizens are a valuable resource for social cohesion and economic success of the rainbow nation. The campaign could assist PanSALB to position itself as an authority in the language sphere.

Languages are the most powerful instruments of preserving and developing humanity’s tangible and intangible heritage. All moves to promote the dissemination of mother tongues will serve not only to encourage linguistic diversity and multilingual education but also to develop fuller awareness of linguistic and cultural traditions throughout the world and to inspire solidarity based on understanding, tolerance and dialogue.


  • • To create awareness about the PanSALB brand and what it stands for
    • To make people aware of their linguistic human rights
    • To create awareness about multilingualism
    • To encourage the use of mother languages especially during the month of February
    • To create dialogue on the use of mother tongue languages
    • To instill pride and dignity about language heritage