The campaign was developed as a call to action to encourage policy makers and citizens to recognise that multilingualism is a catalyst for a better democratic change and languages used in the homes of South African citizens are a valuable resource for social cohesion and economic success of the rainbow nation.

The #speakitliveit can assist PanSALB to position itself as an authority in the language sphere. The recruitment of a number of SABC celebrity linguists, who are speaking out for languages in their different fields, could help to convince the wider public about the importance of preserving African languages while promoting multilingualism. The celebrity language ambassadors would pass on their enthusiasm for the study of languages, making them excellent role models for school and varsity students who are unsure about continuing with their study.

Languages are the most powerful instruments of preserving and developing humanity’s tangible and intangible heritage. All moves to promote the dissemination of mother tongues will serve not only to encourage linguistic diversity and multilingual education but also to develop fuller awareness of linguistic and cultural traditions throughout the world and to inspire solidarity based on understanding, tolerance and dialogue.

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